|
|
Archive for the ‘Online Training’ Category
Wednesday, November 30th, 2011
In this training, Eric Moore of Insight Edge discusses trends related to the consumer electronics industry. Moore focuses on over-hyped 3D televisions and the very real appeal of tablet computers.
Watch this 7 minute training video here. Not a part of LocalBroadcastSales.com? It’s free to MBA members. Just email jordan@massbroadcasters.org for your access code.
Posted in Online Training | No Comments »
Tuesday, July 5th, 2011
| Summer’s here and that means warm weather, cookouts, and vacations, but it can also mean slow sales. Here are some sales ideas to rev up your summer sales, including a bonus fourth idea! |
|
1. Air Conditioning Repairs

Click here for Paul Weyland’s tactics on approaching air conditioning repair clients.
2. Summer Auto Trends
Staycation: goofy word, big trend. And people need cars for them. Click here for John Tkac’s latest auto market rundown.
3. Golf
Click here for strategies and trends on selling advertising around golf.
4. Back to School Advertising Strategy
Apple’s launched their back to school campaign. Have your clients? Click here for some ideas.
Thank you, and good luck with all your sales efforts,
The LBS Team |
|
Posted in Online Training | No Comments »
Wednesday, May 25th, 2011
Commercials that SOUND LIKE COMMERCIALS get little or no attention. How can you fly under the radar? Learn how to avoid the formulas that tell your audience, “ This is a commercial!” All sales experience levels from managers to assistants in radio broadcasting will get something out of this! In this webinar, radio commercial expert Jeffrey Hedquist shows you how to avoid the formulas that tell your audience, “This is a commercial!”
LBS webinars are FREE to MBA members. If you don’t have an LBS account, email jordan@massbroadcasters.org!
Posted in Online Training | No Comments »
Monday, April 25th, 2011
Carpets & Flooring
Every home, apartment, and commercial space has carpets or flooring, and they’re always wearing down. That means carpet & flooring businesses always have something people need. Here are three ideas to get you started…

1. Ideas on How to Approach Flooring Advertisers
Click here for straightforward tactics on pitching flooring advertisers.
2. Market Research for Flooring and Carpeting
Click here for the latest market research on flooring and carpeting.
3. Digital Advertising Ideas for Flooring and Carpeting
Click here for digital advertising ideas you can take to your flooring and carpeting clients right now.
iPad Contest
Don’t forget, now’s the time to Ask a Question, Win an iPad. Click here to learn more.
Posted in Online Training | No Comments »
Friday, March 4th, 2011
New to radio or TV sales? Are you a manager trying to make your new hires more successful?
Get your questions answered by our LocalBroadcastSales panel of experts during alive discussion on Thursday, March 10 at 1pm EDT.
Click Here to Register Now
The Panelists
Paul Weyland, Broadcast Sales Guru
Stumped on how to go after hardware stores, retail, or plumbers? Paul has tons of ideas!
Brad LaRock, General Manager, Prophesy Radio Group, Sherman & Waco, TX
Find out why Brad makes all of his new hires Google “Customer Focused Selling” before he does anything else.
Jared Broussard, Nation & Local Sales Manager, WBRZ-TV, Baton Rouge, LA
Amazingly, Jared just hired three new Account Executives. Learn why he prefers hiring attitude over aptitude.
Moderated by Stephen Warley, who will share his insights on how New Hires should sell digital advertising.
Click Here to Register Now
Tags: Localbroadcastsales.com, Massachusetts Broadcasters Association Posted in Online Training | No Comments »
Wednesday, January 19th, 2011
All webinars this year are pre-recorded. The scheduled date for a webinar is simply the date on which we will post the webinar to our website—webinars will be posted by 9am on the release date. Members do not need to register or take any other special steps, they just need to login to LBS with their LBS membership, and they can watch at any time, just as with any other training video.
Webinars will always be released on Wednesdays. Members then have 3 days, until the end of business Friday, to post questions directly to the webinar trainer from our website. We’ll provide question instructions with the webinar release email as well, but here’s a brief look. Below the video on the webinar page, there will be an Ask an LBS Expert box like the one pictured:

Members can type questions and submit them as they watch the webinar—submitting a question will not interrupt the video. On the following Monday, the trainer will answer all the questions in a forum created just for that webinar, and when the answers are finished, we’ll send around the link to the forum.
Tags: Localbroadcastsales.com, Massachusetts Broadcasters Association, webinar Posted in Online Training | No Comments »
Friday, January 14th, 2011
LocalBroadcastSales.com launched their new website Thursday, along with a new structure to training on-demand and webinars.
The site is designed to make better use of all of Local Broadcast Sales’ features. Additions to the site include a brainstorm forum where you can share your sales ideas and start a conversation with the entire LBS community. Ask an LBS Expert, which allows you to submit your sales questions directly to an LBS expert. And lastly, a new look and feel to the website.
On-demand training also looks a bit different in 2011 with all of the training videos separated into five categories: new hires, managers, radio, television and digital.
Webinars will no longer by “live” but immediately available at the time of release. The first webinar of the year will be on January 19th for “new hires.” Paul Weyland will present “New to Radio Sales? 5 Most Important Keys to Selling Radio.”
Lastly, for those who get “forgetful,” Local Broadcast Sales offers and option for email reminders about webinars, sales training and sales ideas. Simply log into your account and click the “Sign up for LBS Sales Reminders” button.
Tags: Localbroadcastsales.com, Massachusetts Broadcasters Association Posted in Online Training | No Comments »
Monday, September 27th, 2010
Sales Ideas for Account Executives
1. Niche Verticals: Skiing
http://www.localbroadcastsales.com/pages/articles-items/niche-verticals-skiing646.php
2. Using LinkedIn for Business Development
http://www.localbroadcastsales.com/pages/forumposts.php?topicid=96
10-Minute Training Ideas
Broadcast + Digital
1. Selling the Web with Broadcast – Web Sales Basics with Stephen Warley
http://www.localbroadcastsales.com/pages/articles-items/3.-web-sales-basics-selling-the-web-with-broadcast361.php?g=58
2. Tying Mobile to Broadcast – Mobile Advertising with Adam Shapiro
http://www.localbroadcastsales.com/pages/articles-items/10.-mobile-advertising-tying-mobile-to-broadcast519.php?p=6&g=88
3. Packages – Video Directories with Stephen Warley
http://www.localbroadcastsales.com/pages/articles-items/6.-video-directories-packages567.php
Upcoming Webinars
LBS Broadcast Sales Series
October 6th at 1pm EDT
The Ten Commandments of Video with Al Tompkins
Learn more at:
http://www.localbroadcastsales.com/pages/v2webinarleft.php?targetfun=whatsnextbro
LBS Digital Sales Series
October 12, 2010 at 1pm EDT
Five Effective Methods for Promoting Your Website
Learn more at:
http://www.localbroadcastsales.com/pages/v2webinarleft.php?targetfun=whatsnextdig
Don’t have your Local Broadcast Sales.com access code? Email jordan@massbroadcasters.org to get it!
Tags: Localbroadcastsales.com, Massachusetts Broadcasters Association, Online Training Posted in Online Training | No Comments »
Monday, September 13th, 2010
Sales Ideas for Account Executives
1. Niche Verticals: Halloween
http://www.localbroadcastsales.com/pages/articles-items/niche-verticals-halloween644.php
2. Why Hearing “No” from a Client Is a Good Things
http://www.localbroadcastsales.com/pages/forumposts.php?topicid=102
10-Minute Training Ideas
Long-Term Business: Everybody Wins
1. Long-Term Business, Part 1 – Sales 101, Part 2 with Paul Weyland
http://www.localbroadcastsales.com/pages/articles-items/7.-sales-101-long-term-business-part-1631.php?p=6&g=100
2. Long-Term Business, Part 2 – Sales 101, Part 2 with Paul Weyland
http://www.localbroadcastsales.com/pages/articles-items/8.-sales-101-long-term-business-part-2630.php
3. Long-Term Business, Part 3 – Sales 101, Part 2 with Paul Weyland
http://www.localbroadcastsales.com/pages/articles-items/9.-sales-101-long-term-business-part-3629.php
Upcoming Webinars
LBS Digital Sales Series
September 14, 2010 at 1pm EDT
Creating Web Content That Drives Revenue
Learn more at:
http://www.localbroadcastsales.com/pages/v2webinarleft.php?targetfun=whatsnextdig
LBS Broadcast Sales Series
October 6th at 1pm EDT
The Ten Commandments of Video with Al Tompkins
Learn more at:
http://www.localbroadcastsales.com/pages/v2webinarleft.php?targetfun=whatsnextbro
Have a question or trouble registering for a webinar? Need training suggestions?
Email info@localbroadcastsales.com
Haven’t created a profile on LBS yet?
Contact your state broadcast association for an access code:
http://www.localbroadcastsales.com/pages/lbs-partners.php
Follow LocalBroadcastSales on Facebook & Twitter
http://www.facebook.com/localbroadcastsales
http://www.twitter.com/broadcastsales
Tags: Localbroadcastsales.com, Massachusetts Broadcasters Association, Online Training, paul weyland Posted in Online Training | No Comments »
|
|