main pix

Archive for the ‘Television’ Category

Society of Broadcast Engineers to publish reference handbook

Monday, June 3rd, 2013

PRESS RELEASE

June 3, 2013, New York - McGraw-Hill Professional, a leading global provider of print and digital engineering content, and the Society of Broadcast Engineers (SBE), the professional organization of  television and radio engineers, are proud to announce a new project to create a standard reference handbook for the broadcast engineering field. The SBE Broadcast Engineering Handbook will be edited by Jerry Whitaker, Vice President of the Advanced Television Systems Committee, and written by dozens of subject experts drawn from the broadcast engineering community.

This comprehensive handbook will explain DTV (digital TV) and DAR (digital audio radio) within the context of existing radio and TV technologies, providing key equations and reference data used in the design, specification, and installation of broadcast transmission systems; the Handbook will publish in Spring 2015.

“McGraw-Hill Professional has a long history of serving the broadcast engineering field,” said Steve Chapman, publisher of the Science/Technology group, “So to assemble this landmark reference in partnership with the Society of Broadcast Engineers – with their extensive knowledge of the technologies and deep roots in the technical community – is extremely exciting.”

Ralph Hogan, president of the Society of Broadcast Engineers, said, “We are very pleased to be working on this important project with such a respected publisher as McGraw-Hill Professional. This new publication is among the many efforts the society has done and will do in the future to help provide quality educational resources to our members and the broadcast engineering community”.

Alternative Broadcast Inspection: A worthy investment

Thursday, May 23rd, 2013

By Jordan Walton

Through many conversations with our members over the last few years, there is no doubt that the Alternative Broadcast Inspection Program (ABIP) is one of the most useful and appreciated member benefits the Massachusetts Broadcasters Association offers.

Until I shadowed MBA inspector Bob Shotwell on his inspection of Dover, New Hampshire’s  WTSN-AM and WBYY-FM, I didn’t fully appreciate what the program accomplishes for members.

First, some background.  If your station has never participated in the program before, it’s pretty simple.  Bob Shotwell, the MBA ABIP inspector heads to your station and inspects the station using the FCC self inspection list for AM/FM radio or television.  He’ll point out things in your public file or around your tower that the FCC could fine you for.  The station fixes them and you’re sent a certificate of compliance that keeps the FCC from performing a surprise inspection of your station for 3 years!  There are certain exceptions of course but that’s solid peace of mind.  FCC fines range from a few thousand dollars to $10,000 or more.

Now, back to our trip to Dover.  Bob spent the first hour or two meticulously going through the station’s public files.  For the most part the files were kept perfectly.  Bob found two minor problems  and informed station Operations Manager Sarah Newsam.  Each problem was easily fixable.  The possible FCC fine for each was $10,000.  The inspection had already paid for itself!

Later, Bob and Sarah discussed how the station’s log their EAS tests.  It turns out Sarah was doing a lot of extra work that the FCC didn’t need to see.  Her time spent transcribing EAS tests was cut significantly, saving her hours each week.  Sarah was pretty happy about it.

Next, a series of tests to make sure that the stations were operating at the proper parameters.  As a former radio sales guy, this is where Bob kind of lost me.  I took his word for it when he said that each station came in within acceptable levels.

 

 

Lastly, it was outside to check out the two transmitter sites.  Since WTSN-AM is a directional AM station Bob needed to take reading from set points throughout the area.  Here he is taking a reading.

 

During the course of inspecting both transmitter sites, Bob found one, very minor concern with some fencing (not pictured here).  After Bob sends the station his initial report, stations fix the problems and send him back proof – generally in the form of photographs and scanned documents.

 

A re-inspection is very rare.   Days later, I received Certificates of Compliance for both stations.  One is kept by the Association, another sent to the FCC and the third goes to the station.   If an FCC staff member ever came into the station and asked to look around, a staff member would only need to show them the certificate.

 

The MBA is proud to support this program by paying $250 of each $500 inspection for our members.  If your station is due for an inspection, visit massbroadcasters.org for more information.  If your station has never been inspected, we urge you to do so!  It could save your stations THOUSANDS.  For more pictures during my day on the road with Bob Shotwell, visit our Facebook page!

Earn valuable EEO credit with upcoming MBA webinar

Thursday, May 2nd, 2013

Scott Flick

Paul Cicelski

Earn EEO credit by attending the Massachusetts Broadcasters Association’s webinar, “Making It Work: A Broadcaster’s Guide to the FCC’s EEO Rule,” hosted by Scott Flick and Paul Ciceslki of the Washington, D.C. firm Pillsbury Winthrop Shaw Pittman, LLPon May 30th at 2 p.m. Registration for the webinar can be found on our website.

During the seminar, members will learn all of the requirements of a successful station EEO program including the three major elements of the FCC’s EEO rule, employment outreach requirements, the 16 FCC outreach credits, record keeping and reporting requirements, FCC EEO form information, the FCC’s EEO enforcement practices and more.

EEO is a critical component of a station’s license renewal.

Stations need to participate in a required number of job fairs, seminars, etc. each year in order to keep their FCC license. This EEO webinar will count as a credit, and participants will receive a certificate for their public files upon completion of the webinar.

This webinar is being conducted in conjunction with the New Hampshire Association of Broadcasters.

As always, questions can be directed to the MBA office by phone or by emailing Jordan@massbroadcasters.org or ashea@massbroadcasters.org.

Families in Broadcasting Scholarship deadline fast approaching

Tuesday, April 30th, 2013

ATTENTION MBA MEMBERS WITH COLLEGE-AGED CHILDREN!

The deadline for the Massachusetts Broadcasters Association’s “Families in Broadcasting” Scholarship is May 10, 2013.

The MBA offers up to five $750 scholarships.  The scholarships are awarded to the children of full-time employees of MBA member stations.  Students must be high school seniors through incoming college seniors and attending any post-secondary institution in the Fall of 2013.

Major or field of study is NOT a determining factor for this scholarship.  The scholarship is designed as a retention tool for member stations.  Students must complete the scholarship application, including essays and high school or college transcripts  and send it to the MBA offices, postmarked no later than May 10.

Applications can be found by following this link and should be returned to:

Massachusetts Broadcasters Association

43 Riverside Avenue, PMB 401

Medford, MA 02155

Mass. Broadcasters Hall of Fame praises Marathon coverage

Friday, April 26th, 2013

FOR IMMEDIATE RELEASE     April 26, 2013                                                 

CONTACT:       Art Singer, President, Massachusetts Broadcasters Hall of Fame artsinger@comcast.net     617-641-9540 or Burt Peretsky, <peretsky@verizon.net> 781-828-4714

The Massachusetts Broadcasters Hall of Fame Board of Directors unanimously salutes the efforts of the state’s television and radio stations for their extraordinary contributions to the public good in the aftermath of the Boston Marathon bombings. Providing, in many cases, wall-to-wall broadcast coverage and on-the-scene reporting, stations large and small — in Greater Boston and beyond — sent reporters, technical crews and equipment to the continually evolving locations, keeping the public fully informed and providing significant assistance to the national media outlets. Massachusetts broadcasters worked continuously to keep on top of events and demonstrated extraordinary dedication and courage, as well as empathy, to the many people affected by the events and aftermath.

About the Massachusetts Broadcasters Hall of Fame (www.massbroadcastersHOF.org)

The Massachusetts Broadcasters Hall of Fame at Massasoit Community College honors the Massachusetts broadcasting industry’s most noteworthy members, commemorates their singular achievements and meritorious contributions to the broadcasting profession, and preserves their work for future generations. The Hall of Fame is an incorporated 501(c)3 organization.

The organization conducts a nomination and selection process each year in order to induct individuals who through their life’s work have made major contributions to Massachusetts broadcasting and broadcasting in general. An induction and awards event follows. An informational plaque at a permanent exhibit at the Massasoit Community College Canton, MA, campus, in the public space of the Arts Center represents each inductee. This space is open to the public for viewing during regular college hours. Over time a much more extensive exhibit is planned as well as a traveling version that can go to state colleges and other places of note.

The Hall is working toward acquiring space so that it archive materials from broadcasters and other individuals across the state. This material – recordings, scripts, etc. – will be made available to students for scholarly work in the area of communication media and eventually in some form to the public at large.

MBA presents FREE webinar May 23rd

Tuesday, April 16th, 2013

They Can Beat You on Price, But Not on Value!

Presented by Jim Mathis

Thursday, May 23rd – 1PM Eastern

Sales and marketing has changed forever. They will never be the same again. Customers who argue over the price have not been sold on the value to them.  The methods that worked for you in the past are obsolete.  Once you allow the buyer to negotiate the price, you have lost all negotiation (and the sale!).

When buyers perceive your value, you control the price.

Prospects buy benefits of services… not necessarily the service itself.  The instruction and dialogue help you gain a competitive advantage by improving the effectiveness of sales calls.  Jim shares great cold-call scripts and offers enhancements to veteran and novice account executives.  Through fun, interactive dialogues and methods you will learn effective skills to become a better presenter-seller and encourage value-based sales of attendees.  Insights gained are used to: reinvent marketing strategies, increase client receptivity, improve presentations, communicate value and close more sales.

YOU WILL LEARN TO: Sell value over pricing at higher profits consistently!

To register for this FREE webinar simply email jordan@massbroadcasters.org with the subject line “Mathis webinar.”  Instructions will be emailed back to you!

 

 

FCC eases burden for 2013 EEO audits

Friday, March 8th, 2013

The FCC has reduced the burden for stations receiving EEO audit letters in 2013.  Many Massachusetts stations received a letter, sent at random.  The good news in 2013 and hopefully beyond is that the amount of work, though still substantial, has been reduced by the FCC.  Follow the link to a CommLawCenter blog from Paul Cicelski from Pillsbury law for more information.

MBA joins 49 other Associations in filing comments on Spectrum Auction

Monday, January 28th, 2013

Last week the State Broadcasters Associations of all fifty States, including the District of Columbia, joined in filing comments in the FCC’s Spectrum Auction rule making.  That proceeding is considering rules and procedures under which the FCC will permit television stations to voluntarily surrender their spectrum usage rights, through a reverse or incentive auction process, and share in the proceeds generated by a forward auction during which wireless providers and others will bid for the “surrendered” spectrum as well as for spectrum that has been freed up as a result of “repacking” the spectrum used by television stations nationwide.

The Massachusetts Broadcasters Association joined in that filing in order (i) to protect the operations, signal integrity and coverage of the television station members in Massachusetts which decide not to participate, or participate unsuccessfully, in the FCC’s proposed auction process, and (ii) to help those of you, which may decide to participate in the auction process, to achieve your business objectives.

We expressed concern that the proceeding not materially adversely affect, either near-term or long-term, your television stations by potentially disrupting and diminishing your operations or by altering the established viewing habits and expectations of the people you serve in terms of the timely availability of news, emergency and other informational programming, as well as entertainment programming.  As an organization that directly works, on your behalf, with emergency management officials and representatives at all levels of government, we also emphasized your “First Informer” role, urging the Commission to avoid any actions that could potentially impair, on a nationwide, regional, state, county or local level, the effective emergency communications services that you ubiquitously and reliably provide to your communities.

Pointing out the length of time the DTV transition took and the fact Congress has given the Commission until 2022 to complete the auction process, we urged the FCC to take the time necessary to get it right the first time, rather than act simply to get it done.  In support of this point, we emphasized that Congress expressly contemplated that successful international coordinations with Canada and Mexico would be conditions precedent to the commencement of the reverse and forward auctions.   We also stressed Congress’ intent that a station’s decision to participate in the reverse auction must be truly “voluntary” which means that every station must have enough information available to it to determine the pros and cons of participating or not in the reserve auction, i.e., likely effects of repacking on its operations and the scope and timing of reimbursement for those stations which do not participate in the reverse auction process, as well as the payment schedule for those stations which successfully participate in that process.  With respect to repacking, we took the position that the area and population of every station subject to repacking must remain the same and that any increase in interference must be truly de minimis.    We urged the Commission to adopt a very broad list of expenses for which reimbursement would be proper, and to give stations more time to complete any required modifications to their facilities as a result of repacking.  We also stressed the importance, from a competitive standpoint, of maintaining the confidentiality of every station which participates in the reverse auction unless such participation is disclosed or authorized by the licensee.

2012 Sound Bites Broadcasting Awards held by MBA

Friday, November 2nd, 2012

MA stations receive accolades for work in news, sports, advertising and public service

Medford, MA (November, 2 2012)Awards were handed out to broadcast stations in eight categories at the Sound Bites Awards sponsored by the Massachusetts Broadcaster’s Association on Thursday, November 1, 2012 at The Verve Crowne Plaza, where comedian Jimmy Dunn provided the entertainment for the evening.

The winners of the night in the Station of the Year category were WMRC-AM 1490 and WBZ-TV for radio and television, respectively.  94.7 (WMAS-FM) and WWLP-TV were runners up in the Station of the Year category.

Other noted winners this evening were for the best On-Air Personality, where WATD-FM’s Rob Hakala, host of the South Shore’s Morning News took home first place honors in the radio category and WBZ-TV reporter Jim Armstrong for television.  First place awards for best Public Service Campaign went to WQRC-FM for their work on “Good Tidings Holiday Giving Campaign” and WWLP-TV for their “XtheTXT” campaign.

WBZ-TV was the night’s biggest winner with 3 first place awards.  A complete list of winners is below: 

 

Individual Commercial/Commercial Campaign

Radio

Merit:

WPXC-FM

Kaleidoscope Toys – Christmas 2011

 First:

WQRC-FM

Northwood Insurance – Only in Massachusetts

Air Personality

Radio

Merit:

WCOD-FM

Dan and Stephanie in the Morning

First:

WATD-FM

Rob Hakala

Host of the South Shore’s Morning News

 

Television

Merit:

WBZ-TV

Jon Keller

 First:

WBZ-TV

Jim Armstrong

Reporter

Local Special Program/Event

Radio

Merit:

WMAS-FM

Children’s Miracle Network Radiothon

 First:

WHMP-AM

Vermont Yankee – Power Struggle

Television

Merit:

WUNI-TV

Comunidades Seguras

  First:

WSHM-TV

2011: A Year of Disasters

Station Promotional Announcement

Radio

Merit:

WICN-FM

WICN Jazz+ Daily Promo Series

 First:

WICN-FM

WICN Performance Studio “Taxi”

Television

Merit:

WSBK-TV

Phantom Gourmet: Lunchtime in America

First:

WBZ-TV

Boston Marathon

Sports Feature

Radio

Merit:

WDIS-AM

King Phillip vs. Sharon Basketball Game

First:

WATD-FM

Smash and Crash Demolition Derby

News Story

Radio

Merit:

WATD-FM

President Barack Obama Visits Martha’s Vineyard

 First:

WATD-FM

100 Year Old Norwell Murder

Television (TIE)

 First:

WBZ-TV

Tallest Man

 First:

WWLP-TV

I-Team: Panhandlers

Public Service Announcement/Campaign

Radio

First:

WQRC-FM

The Good Tidings Holiday Giving Campaign

Television

First:

WWLP-TV

XtheTXT Public Service Campaign

Station of the Year

Radio

Merit:

WMAS-FM

 First:

WMRC-AM

Television

Merit:

WWLP-TV

 First:

WBZ-TV

 

Sound Bites 2012 – NOVEMBER 1!

Tuesday, October 23rd, 2012

The Massachusetts Broadcasters Association is very proud to bring not one but TWO great seminars to this year’s Sound Bites Annual Meeting and Mingling Event.  Each seminar will be from 2 p.m. to 5 p.m. on Thursday, November 1 at the Verve Crowne Plaza in Natick, MA.

First, back by popular demand, is renowned sales trainer Paul Weyland.  Paul will present “Think like an Adman and Sell like a Madman.”

Weyland will show your staff how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment.  Weyland covers how to come up with million-dollar ideas your clients will want to buy, at rate card. Then Paul shows you how to do a simple ROI calculation that motivates clients to want to triple or quadruple their investment on your station, regardless of your rates, ratings, market size or format.

You’ll also learn the importance of cutting through clutter by using headlines that compel local decision makers to return your calls and emails, how to draft a proposal that your clients will want to read and why your price is the last thing you should compromise when trying to attract new business, even in a recession.

Because this is a Paul Weyland session, not only will you come away with dozens of ideas you can use immediately, but you’ll also be thoroughly entertained.

For the other side of the building, the MBA presents Valerie Geller and NEVER LOSE A LISTENER! (or Viewer!)  Geller is a talent coach, trainer, and workshop/seminar leader – working with personalities, newsrooms, journalists and content providers in 30 countries to help grow their audiences using the proven POWERFUL COMMUNICATOR techniques.  Geller says “there are NO boring stories, only boring storytellers!”  If your goal is to become a more powerful communicator Geller’s session will teach proven techniques to help you get, keep and grow your audience–across all platforms–no matter the medium.

After the stellar seminars, stick around for a cocktail reception with a drink on us and some GREAT food from the Verve Hotel.  We’ll hold our short Annual Meeting and then hear the comedy of local legend Jimmy Dunn!  You might know him, among other things, from the Olympia Sports commercials.

After Jimmy performs we’ll kick off the MBA Broadcasting Awards.  This soon to be annual event will showcase some of the best work that Massachusetts radio and over-the-air television stations have to offer!

Admission to Sound Bites is only $10 and all proceeds will go to the Make-A-Wish Foundation of Massachusetts and Rhode Island.  Register here and we’ll see you on November 1!